Planted: Sergio Martinez on the Evolution of Cannabis Genetics
Last year, our CEO Sergio Martinez joined host Sara Payan on the prestigious Planted podcast for a deep dive into the roots of the European cannabis scene. Recording from Barcelona, Sergio shared his unique perspective on how local culture and global demand have shaped the genetics we grow today.
From Spannabis to the World
A central theme of the conversation was the history of Spannabis, the world’s premier cannabis event held in Barcelona. Sergio reflected on how the fair evolved from a niche gathering into a global powerhouse, mirroring the growth of Blimburn Seeds itself.
Key Highlights from the Episode:
- Genetic Evolution: Sergio explains how breeding techniques have shifted over the last two decades to meet the needs of both medical and recreational users.
- The Barcelona Connection: Why the Mediterranean climate and culture made Barcelona the perfect “Silicon Valley” for cannabis innovation.
- Sustainability in Breeding: A look at how Blimburn prioritizes stable, resilient genetics that can thrive in diverse environments across the globe.
Bridging the Gap
The episode highlights the bridge between European tradition and the rapidly expanding American market. As Sergio notes, the lessons learned in Barcelona are now helping home-growers in the USA achieve professional-grade results in their own backyards.
If you want to understand the history of the strains in your tent today, this episode is essential listening.
Listen to the full conversation on Apple Podcasts: https://podcasts.apple.com/us/podcast/planted-sergio-martinez-behar/id1468165377?i=1000705384099
