Blimburn Seeds CEO Sergio Martinez: The Past, Present, and Future of Cannabis Genetics
What does it take to lead one of the most recognizable seed banks in the world? In a recent episode of the James Loud Podcast, our CEO Sergio Martinez sat down to discuss the evolution of Blimburn Seeds, the shifting landscape of the US market, and why transparency is the most valuable currency in the cannabis industry.
From the early days in Barcelona to becoming a global powerhouse in the United States, this interview covers the grit and passion behind the brand.
From Barcelona to the Global Stage
Sergio’s journey began in 2002, entering the industry almost by accident before founding Blimburn Seeds around 2009. He shares his perspective on how Spain became a global hub for seed production and how Blimburn made its successful leap into the US market in 2012.
“If you do your homework and you do things right, you have a trade show every day on your website.” – Sergio Martinez.
Promos & Deals
Integrity in Genetics: Fighting “Catfishing”
One of the most critical parts of the conversation revolves around genetic transparency. Sergio and James discuss the common industry problem of “catfishing”, renaming the same strain (like OG Kush) multiple times to drive sales.
At Blimburn Seeds, we stand by:
- Honesty and Integrity: “If you lie, sooner or later they’re going to find out. You need to be straight,” says Sergio.
- Massive Library, Curated Quality: While we offer over 1,000 names, we focus on the core 350-450 stable strains that truly perform.
- Collaboration: Working with the best seed producers worldwide to ensure our catalog remains the most diverse in the industry.
The Future: A Global and Professional Industry
As federal legalization approaches in the US, Sergio emphasizes that cannabis companies must evolve into logistics, internet, and SEO experts to survive the arrival of big corporate players like Amazon.
The message is clear: the new generation of growers and entrepreneurs must be ready to work hard, be patient, and prioritize long-term quality over short-term profits.
Watch the Full Interview
Want to hear Sergio’s advice for the next generation of growers and his take on the “Farm Bill” impact?
Watch the full episode below: https://www.youtube.com/watch?v=I-Tj0N90lk0
